What Makes Social Cutdown Video Impactful?
(other than the amazing content!)
9:16 for Instagram and TikTok, 1:1 for Twitter, Facebook and LinkedIn, 16:9 for YouTube
Fully customisable, includes lower thirds, bugs, end cards - maintains brand presence during video
Multi-camera studio setting, professionally lit, tailored sets, integrated set sponsor cues
Customisable, eye-catching, grabs user attention with punchy title
Customisable, open captions, more accurate than auto-generated and better for engagement
Custom-designed and eye-catching. Better for engagement than auto-generated images
Case Study: How The Laughs of Your Life Listens Grew 30% with Social Video
The Laughs of Your Life with Doireann Garrihy is, according to Spotify, Ireland's most-listened to interview podcast series.
Already a hugely popular podcast, the addition of social video from Season 7 onwards has helped grow strong listening figures by 30% when compared to the previous season.
In Season 8 of the show, video views grew by 90% compared with the previous Season 7.
"It's been great working with Paddy again. We worked on Ireland Unfiltered and had a great understanding. Paddy's knowledge and enthusiasm always take whatever you're doing to a different level. I knew he would be able to create a look and sound for a podcast that ensured it made an impact with people. The results were even better than I could have expected."
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